The University of Arkansas at Little Rock unveiled a new logo today and announced that the university’s 14-sport athletic department will be known as the Little Rock Trojans. A new website, LRTrojans.com, reflecting the new identity and brand will launch later today.
“Launching our new brand, Little Rock Trojans, is another exciting milestone for our Department of Athletics,” Chasse Conque, UALR director of athletics, said.
“There is always a great deal of enthusiasm when you have the opportunity to refresh a brand, and I feel this comes at a perfect time for Trojan Athletics. I am confident our new logos and brand will be well received by our fans, alumni, campus community and the Little Rock region. I am hopeful that clearly aligning Trojan Athletics with our city will continue to build pride among those of us that call the Little Rock metropolitan area home. While we have had several names as an institution over the years, we have been and will forever be Little Rock.”
Wednesday night, the Little Rock Convention and Visitors Bureau will light the three bridges connecting Little Rock and North Little Rock — the Clinton Presidential Center Bridge, the Main Street Bridge and Junction Bridge — in maroon in honor of the announcement. The bridges will also be lit in maroon during each Trojans 2015-16 home basketball game.
The logo set was designed by the UALR Office of Communications with Dusty Higgins as the primary artist. The set includes a new signature that will serve as the primary identification for Little Rock Athletics.
The Little Rock Trojans’ signature logo features the established Trojan head with the words “Little Rock.” The signature also comes in a sport-specific format, available for each of the program’s 14 sports.
The set also includes a wordmark that will serve as a secondary representation for the department as well as the typeface for all Little Rock uniforms moving forward. The wordmark will also be available in a sport-specific format.
The Trojan head will remain in the department’s logo set, but now as a secondary representation. All logos in the set will incorporate UALR’s official colors of maroon, silver and white.