Paradise Advertising & Marketing has been selected as the agency of record for the Little Rock Convention & Visitors Bureau (LRCVB), the official destination marketing organization for Arkansas’s capital city. Paradise, an award-winning, full-service integrated advertising agency with experts in the tourism and destination marketing industry, will work with local Little Rock agency Mangan Holcomb Partners (MHP) to increase Little Rock’s leisure and business visitation by promoting the city’s rich history, vibrant culture and exceptional dining scene to leisure travelers, meetings and conventions planners, eco-adventure enthusiasts, and sports groups.
The multi-year agreement began January 1, 2019. Services include a mix of strategic consulting, creative development and psychographic customer persona development and segmentation to complement the national media advertising.
“We are impressed with Paradise’s history of success with brands and tourism organizations and their sincere passion to specifically drive economic impact for destinations,” says Gretchen Hall, President and CEO of the LRCVB. “Little Rock strives to provide true hospitality and engaging experiences; we have an amazing culinary scene as well as first-class attractions and we offer some of the best meeting facilities and hotels in our region. We partnered with Paradise to put Little Rock on the map as a must-see place to visit and stay. With local agency MHP handling Central Arkansas, we feel we have a great team to propel us forward in the tourism space.”
Perched on the banks of the Arkansas River, Little Rock is home to significant cultural attractions such as the William J. Clinton Presidential Library and Museum, the Old State House Museum and Little Rock Central High School National Historic Site, which played a prominent role in the nation’s civil rights movement. The city also boasts a blossoming craft food and beverage scene, the iconic Big Dam Bridge, and dozens of outdoor parks and trails. Coupled with a new conference center, a newly renovated performing arts center, a spacious convention center, vibrant riverbank amphitheater, downtown market and streetcar network, the city is poised to host leisure and business travelers alike.
“We will apply a data-driven approach to everything we do to yield sustainable economic impacts throughout the destination,” says Barbara Karasek, CEO and co-owner of Paradise Advertising & Marketing. “Little Rock is a rising star and we can’t wait to hit the market with a number of powerful messages.”
MHP Director of Client Services Julie C. Robbins adds, “Having worked on LRCVB’s website re-launch, MHP’s experience and Arkansas footprint will serve us well in attracting more visitors, diners, meetings, conventions and events to our home town.”
Paradise will service the account from its headquarters in downtown St. Petersburg, Florida, and will work with Little Rock-based MHP for in-state advertising.