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Gretchen Hall Appointed to International Tourism Board

Gretchen Hall, president and CEO of Little Rock Convention Visitors Bureau, has been appointed to the International Tourism Organization’s 2018-2019 Board of Directors. She will serve a three year term alongside representatives from Tourism Toronto, Visit Baltimore, Visit Vacaville, Visit Phoenix and Houston First Corporation.

Destination International is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. Destination International was formerly known as Destination Marketing Association International and today the organization has 6,000 members.

Gretchen Hall will be representing Little Rock’s and Arkansas’ tourism and hospitality industry on a national and global stage. She states “ I’m proud to join the DI Board representing more than 6000 professional members and 575 destination organizations. My appointment means that Little Rock will be well represented in driving economic impact, job creation, community sustainability and quality of life through travel. Having recently returned from DI’s Annual Convention I can tell you that the organization is the the leading source for education, research, advocacy and community in the tourism space,”

Hall is certainly qualified for the position, having spent the majority of her career in the hospitality industry.

She has served the LRCVB in multiple roles for nearly 17 years, as president and CEO since May 2011. She is the also the President of the Heart of Arkansas Regional Tourism Association, President of the Arkansas Travel Council, Chair of the Arkansas Association of CVB’s, an executive committee member of Downtown Little Rock Partnership, and serves on the board of directors for the Little Rock Regional Chamber of Commerce and on the finance committee of Destinations International. Her accomplishments don’t stop there. She is also a member of the US Travel Association, Destinations International, SkåI International, and Little Rock Rotary – Club 99.

Read More: LRCVB Names Bill Fitzgerald Vice President of Marketing and Communications

Destinations International serves destination marketing professionals first and foremost. Together with partners from nearly 600 destinations in approximately 15 countries, Destinations International represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people and elevating tourism to its highest potential. For more information, visit

The Little Rock Convention & Visitors Bureau (LRCVB) is the official destination marketing organization for the City of Little Rock, charged with marketing and selling the city as a meeting, sports and leisure travel destination. The LRCVB also manages the Statehouse Convention Center, Robinson Center, River Market and multiple parking facilities.

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