February 2019 Magazine Startup AR Technology

Fuel Accelerator: Drive My Way

By Tyler Hale

While the need for speedy transportation has increased in recent years, many companies have struggled to find and retain truck drivers for their operational needs.

Drive My Way, a personalized recruiting marketplace for truck drivers, is aiming to redesign and disrupt the way the trucking industry recruits its drivers. The company uses proprietary software to match drivers with available jobs based on many factors, including professional qualifications, schedule, haul type, benefits and more. Drive My Way founder and CEO Beth Potratz created Drive My Way after seeing how the job marketplace was evolving and how employment relationships were changing in the gig economy. According to Potratz, the trucking industry’s recruiting marketplace is “highly fragmented, inefficient, and ultimately ineffective.” This has resulted in driver shortage and high turnover, but Potratz says Drive My Way helps to make the recruitment process more transparent and puts the focus on the driver and “puts them in control of the process.”

Moving into the Fuel Accelerator, Drive My Way is preparing to begin an “aggressive growth plan,” Portratz says. During the Fuel Accelerator, she plans to increase both the number of drivers and recruiters using the platform.

“I expect that Drive My Way will be in a position to further build a critical mass of registered drivers, accelerate the adoption of our technology with subscribing carriers, secure strategic relationships with large carriers that are leaders in their segment and further grow our brand and online community,” she says.

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