Waymack & Crew of Little Rock announced today, Feb. 24, that it has purchased M-3 Productions, a video, digital and audio studio in downtown Little Rock’s developing Creative Corridor. M-3 Productions was previously owned by CJRW, Arkansas’ largest advertising, public relations and digital firm.
Terms of the deal were not announced.
Dan Waymack said he has been in negotiations with CJRW for several months and that M-3’s state-of-the-art facilities will now be able to accommodate larger as well as more local projects.
“As my company has grown and expanded into other parts of the country, I recently realized how much of my Arkansas roots I was missing by spending a fair portion of my time outside of the state,” Waymack said.
“Having the opportunity to acquire this world-class facility in my own backyard, featuring the very latest in technology, is a dream come-true for me. For nearly 20 years, many of the ad agencies for some of Arkansas’ most visible advertisers have hired me to direct TV commercials for several of their most important clients. Reflecting upon that makes me realized just how much I enjoyed working in my home state.”
Among the clients that Waymack & Crew generates video production for include Allstate Insurance, Ford Motor Company, the United States Army, Aleve, Kellogg’s and the PGA. In Arkansas it has produced work for the University of Arkansas for Medical Sciences, Southland Gaming and Racing, Conway Regional Hospital, Arkansas Tech University, the Arkansas Scholarship Lottery, Arkansas Parks and Tourism, and Oaklawn Racing and Gaming.
Darin Gray, chairman and CEO of CJRW, said the sale of M-3 Productions is consistent with the agency’s long-term goals and strategies to “utilize the best and broadest resources available to create and deliver effective, results-driven communications campaigns for our clients.”
“This allows us to broaden the perspectives and creative talent we bring to bear when it comes to broadcast production. It also reflects our commitment to apply agency resources where there is the most client demand and growth potential,” he said.
Gray cited digital and interactive services division as among expanding growth areas for the firm.
“From our perspective, this gives the agency and our clients the best of both worlds,” said Gray. “On the one hand, we’ll continue to have access to the state’s top video and audio production facilities as well as the talented professionals of Waymack & Crew.”
Waymack said the purchase of M-3 positions his firm for continued expansion of service.
“One of the reasons we’ve continued to grow is because we’ve stayed on the leading edge of technological developments. In this business, you have to do that,” said Waymack. “This acquisition puts us in a position to ensure we continue to grow and expand our client base. To be able to do that from right here at home in Arkansas is great not only for the company, but for the city and state.”
CJRW purchased M-3 in 2007 when it was known as Jones Film Video and located on Izard Street in downtown Little Rock. In 2015, the company was rebranded as M-3 Productions and moved to its current location at Third and Main Streets. In 1981, Gary Jones founded the company that bore his name until last year.