Ouachita Baptist University • 2016
By Melanie Kramer
In 2016 L.B. Hudson and fellow Ouachita Baptist University classmate, Evan McKinnon, were awarded the Donald W. Reynolds Governor’s Cup Collegiate Business Plan Competition prize for agriculture for their innovate platform, AgCorp. The idea for AgCorp came from an OBU alumni who worked in agriculture and pointed out the inefficiencies in the way crops are bought and sold.
“It is amazing how some segments of agriculture are amazingly and efficiently high tech – seed yields and the GPS systems that combines run, but then you look at something as easy as selling your crop – it is outdated and needs to be more developed and competitive,” says Hudson. The duo did just that. They created an online system for farmers to sell their crops to the highest bidder at a particular point in time. Their efforts were rewarded and fellow agriculture professionals granted them the prize and $5,000.
“The Governor’s Cup experience gave me a healthy confidence in entrepreneurship and business overall,” says Hudson. “You need to have the confidence to trust your ability to communicate effectively and be yourself. If someone doesn’t like your idea, then prove them wrong.”
The Governor’s Cup agriculture award also made it possible for Hudson and McKinnon to further their platform and in late 2016 AgCorp was rebranded as Leverage Bids to better service any product that has customers that needs price matching services. Leverage Bids currently serves mostly Arkansas and the Memphis area.
Hudson graduated from OBU in 2016 and now works full time for HoganTaylor, LLP in Little Rock as a tax accountant. He is a co-owner in three other small businesses; his favorite is a retail fireworks tent in Parkers Chapel. His employer not only allows the additional ventures, but supports and encourages them. His most recent project is the early stages and is a research and development business that deals with monetizing patents.