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inVeritas Announces Northwest Arkansas, Washington D.C. Expansion

inVeritas CEO Ruth Whitney has announced the firm’s expansion to offices in Northwest Arkansas and Washington, D.C.

inVeritas, a public affairs firm, was founded in 2009 by Whitney, former counsel and chief of staff for Attorney General Mike Beebe and strategic adviser to Global 100, nonprofit and other leading state and national entities. The firm’s primary practice areas include public relations, management consulting, government relations and market research.

“inVeritas is fortunate to work with top-shelf clients and strategic partners across a variety of industry sectors from health care to information technology. With a number of significant opportunities in Northwest Arkansas and Washington, D.C., it is a natural next step to open offices to serve our clients in these markets,” Whitney said.

The Northwest Arkansas office is located at the World Trade Center building, 3300 S. Market St., Suite 438 in Rogers.

The company has also announced staff promotions and the addition of two new senior employees.


Nathan Green

Nathan Green was promoted to vice president of public relations. Green, an attorney, joined the firm in 2011 after several years in private law practice. He will lead operations and business development initiatives in the firm’s Northwest Arkansas office, as well as the firm’s public relations practice.

“Nathan’s talents and experience have been vital to the firm’s expansion efforts,” said Whitney. “His strong dedication to the firm’s mission made him the obvious choice to lead this office.”

“I am excited about the opportunities in Northwest Arkansas,” said Green. “With strong economic growth in the area, we believe our service offerings will be a valuable asset to the region and our efforts will positively contribute to the quality of life of the community.”


Sarah Terry

Sarah Terry, senior account executive, joins the firm’s public relations team. Terry is an award-winning public relations executive and has spent her career in communications, including working as a newspaper reporter, communications manager, and managing local and national clients at an advertising agency.

Joni Jones, inVeritas’ vice president of finance and operations, manages the company’s general operations, as well as financial planning, investments and banking. She previously served as director of the Division of County Operations during her 36-year career with Arkansas Department of Human Services.

“We are fortunate to have the level of experience that Sarah and Joni bring to our team,” Whitney said. “Their knowledge is invaluable and will only strengthen our firm’s assets. We anticipate hiring additional employees in both Northwest Arkansas and D.C. within the upcoming months.”

Joni Jones

Joni Jones

Along with the expansion, inVeritas announced a new research product to complement its existing services. Global i allows clients to select from three levels of custom research based on their select budget. Examples of Global i research services include market research, corporate due diligence and competitor analysis, background checks, regulatory research and economic impact studies.

“We believe Global i is a smart solution for companies and individuals in need of comprehensive, fact-based intelligence. Our experienced team promptly delivers powerful knowledge and insight to help clients make well-informed decisions,” said Whitney.

In addition to the expansion, promotions and new hires, the firm launched a newly redesigned website at

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