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Hot Springs National Park Rotary Club seeks muralist for 100th anniversary project

Photograph of the Majestic Hotel in Hot Springs Courtesy of Walter Arnold/Walter Arnold Photography (Read about Mr. Arnold and his work.)


For more information, contact: Don Gooch ~ president-elect Hot Springs National Park Rotary Club ( or [501] 321-8355) or Neal Moore ( or [501] 920-4787)

HOT SPRINGS NATIONAL PARK, Arkansas ~ The Hot Springs National Park Rotary Club in partnership with Rustic Development has announced plans to award $15,000 to the artist selected to design and execute a mural on the south wall of the Townsend Building, formerly the J.C. Penney Building at 812 Central Avenue in downtown Hot Springs.

The mural will be approximately 32 feet tall and 130 feet long, according to Don Gooch, chairman of the 100th Anniversary Project Committee and president-elect of the club. The mural project is part of the 100th anniversary celebration by the club.

“This will be seen by hundreds of thousands of visitors, and we want it to feature the many attributes that have consistently made Hot Springs National Park, Arkansas, a unique and popular destination,” Mr. Gooch said.

“The mural is inspired by similar projects in Fort Smith, Arkansas, and Nashville, Tennessee,” said Jason Taylor with Rustic Development.  “The hope is that it not only continues the ongoing beautification and revitalization of downtown Hot Springs, but that it also serves as a spot for visitors to snap photographs and spread awareness of the city during their visit.” Rustic Development owners are Mr. Taylor and Darren Praetzel.

“Since its founding 1916, the HSNP Rotary has been known as the ‘Downtown Rotary,’ said Gary Troutman, the president of the club.  “Its members have been dedicated to the preservation of the historic downtown area and often pursue projects designed to celebrate and benefit the area.”

The request for proposals for the mural went out January 3. Deadline is February 28, 2017. Any artist or team of artists with public art or mural experience may submit a proposal.

The club’s hope is to have the mural completed by the end of its Centennial Year on June 30, 2017.

Among the selection criteria listed in the RFP

  • Attention to context: architectural, historical, geographical, and cultural.
  • Proven ability to create distinctive site-specific artwork as exhibited by past work.
  • Originality: creativity and uniqueness of proposed artwork concept for this project.
  • Quality and craftsmanship of product as exhibited by past work.
  • Maintainability: structural and surface soundness, durability and resistance to vandalism, weathering, excessive maintenance, repair costs.
  • Appropriateness for placement on an urban pedestrian site and ability for artwork to withstand public interaction where it can be touched.
  • Public safety, and compliance with the Americans With Disabilities Act.
  • Feasibility: artist’s proven track record/ability to complete the work on time and within budget.
  • A typed project narrative, which includes the artist’s statement, contact information, timeline, and subcontracted artists (if needed). Installation can begin in April 2017 with final installation no later than June 30, 2017.
  • Scaled drawings, sketches, or other documents as necessary to present a meaningful representation of the concept. Color, content, technique, and any other details should be conveyed.
  • Preliminary itemized budget, such as artist fee, materials, travel-related expenses, insurance, and any other associated costs.
  • Resume and up to 10 examples of previously completed work.
  • Completed applicant’s materials should be submitted digitally via email. Please compile the proposal into a single PDF document. Hard-copy packets and CD-ROMs WILL NOT BE ACCEPTED.
  • A mural that offers an opportunity for visitors to interact with the mural for photos is preferred.
  • The wall is 32 feet tall and 130 feet long.  All dimensions provided are approximate.  All or a portion of the façade may be used for the mural.  A lift will be provided.  Inspection of the site is suggested, or photos are available on request if inspection is not possible.

The full Request for the proposal can be viewed at the Rotary Club website,  For more information, contact Mary Neilson, Hot Springs Area Cultural Alliance, (501) 321-2027.

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