Newsmakers Technology

Endangered Gentleman Develops Exclusive Line for Bourbon & Boots

Early-stage startup Endangered Gentleman announced last week that it has partnered with Southern-style e-commerce company Bourbon & Boots to develop an exclusive line of its men’s personal care and grooming products.

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The new line includes beard oils, beard wash, soap, balms, a shaving kit and shaving soap that have been “formulated to a Southern bourbon lover scent required by Bourbon & Boots. Items will be co-branded and packaged in specialty bottles reflecting the character and charisma of a Southern Gentleman,” a news release said.

Endangered Gentleman CEO Scott Fagaly said his company was approached with the idea by Bourbon & Boots CEO Dustin Williams and XCelerate Capital Chairman Rod Ford. The products will be for sale nationally at bourbonandboots.com in early August.

“We were delighted to not only make a great set of products with them, but gain immediate distribution for our products and our brand,” Fagaly said. “My partners and I are excited and grateful that Bourbon and Boots looked to source from an early-stage Arkansas company, and we expect this new distribution to accelerate the growth of our business.”

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