Author - Omar Kasim

AMP News Business Startup AR

Arkansas: There’s Something in the Water

By Omar Kasim | Photography by Meredith Mashburn, Nataly Lorenzo and Raleigh Woods The first time I visited Fayetteville was my orientation day in May of 2012. Although I was aware of the national ranking of Walton College’s exceptional business school, I never seriously considered attending the...

Business Startup AR

Marketing for Budget Ballers

by Omar Kasim  I do not think there has been a single student-entrepreneur that hasn’t asked me: “How did you market your company when you were first trying to get the word out?” As a startup, it can be intimidating at times competing against larger companies, especially when it...

Business Newsmakers Startup AR

Secrets to Building a Captivating Brand

by Omar Kasim My friend Ryan and I were on our way down to the lake when we started talking about a fall semester marketing strategy for his scooter company, MopedU. He had mentioned that he wanted to get involved with the University of Arkansas and start a recycling initiative with them...