Acxiom Corp. on Monday reached a $2.3 billion deal to sell a portion of its business to Interpublic Group of Companies Inc., according to the Arkansas Democrat-Gazette.
Acxiom Corp. will sell its Acxiom Marketing Solutions business to the global advertising agency. The transaction is expected to close by the end of the year.
Acxiom shares rose 14 percent to close at $34.21 on the Nasdaq exchange.
Acxiom Marketing Solutions generates approximately three-quarters of the Conway-based company’s revenue.